Creative Brief

The creative brief provides an overall description of the story that you want to create. This brief can be used to automatically create an initial story outline for you.

StoryReel will create an initial creative brief for you when you first create a story. This includes the following fields:

• Goal: What is the story trying to achieve? The goal should be SMART, i.e., specific, measurable, achievable, relevant, and time bound.
• Audience: Who do you want to engage, react, or feel emotions from this story?
• Problem: What's stopping you from achieving your goal today?
• Insight: How can we see the problem in a new way or as a new opportunity?
• Value proposition: How does the story help to address the problem?
• Action: What do you want the viewer to do or feel when they see the story?

You can edit these fields to refine the brief to your taste. To do this, select "Edit Creative Brief" from the top-right menu of the Creative Brief section on the story overview page.

If you want to start over, you can have StoryReel generate another brief for you by clicking on the "Regenerate" button.